Capturing the Beauty of the Raymond Revuebar: A Modern Office Space Photography Project

Recently, as a commercial photographer, I had the opportunity to photograph a modern and clean office space located at 8 Brewer Street in London. This space has a prime location in the heart of London's Soho neighborhood and is being marketed by Geraldeve, one of the leading commercial real estate agencies in the UK. What makes this project unique is that the office space is located in the iconic Raymond Revuebar, a historic and iconic building with a storied history that dates back to the 1950s.

Previously occupied by Napster, this modern office space is now available to let. In this article, I'll share some background on the Raymond Revuebar, some of my favorite shots from the project, and some insights into my creative process.

First, let me tell you about the Raymond Revuebar! It was founded by entrepreneur Paul Raymond in the 1950s and was one of the first venues in the UK to feature striptease shows. It quickly became a popular destination for locals and tourists alike. Over the years, the building has housed a variety of different businesses, including a nightclub, a theatre, and a restaurant. Today, it's home to a bunch of different businesses, including a modern and clean office space on the top floor, which is available to let and is being marketed by Geraldeve.

When I arrived at the office space, I was immediately struck by its clean, modern design. The space has been previously occupied by a tech company, Napster, so, it had a bright and inviting feel, with plenty of natural light and sleek, modern furnishings. I worked closely with the team at Geraldeve to identify the key features of the space that they wanted to showcase in their marketing materials. We focused on capturing the bright, open layout of the main area, as well as some of the more unique design elements as the iconic neon artwork at the façade, during the day and dusk, when it becomes very charming!

As with any commercial photography project, my goal is always to showcase the space in the best possible light while remaining true to its unique design and features. So, I used natural light to capture the bright and airy feel of the space, and I took care to compose each shot in a way that highlighted the most attractive and interesting elements.

Resuming, capturing the beauty and uniqueness of the Raymond Revuebar and the modern office space located inside it was a truly exciting project for me as a commercial photographer. The fact that the space was previously occupied by Napster adds an interesting layer to its history. I hope that the photos we captured will help Geraldeve attract potential tenants who can appreciate the clean and modern design of this prime office space. If you're looking for a commercial photographer to help capture the beauty of your own commercial space, please don't hesitate to get in touch!

Poseidonhaus, Hamburg - Ground and Aerial Photography

The star in Hamburg this time was this magnificent property with gigantic proportions, the Poseidonhaus. Aerial photography using the latest DJI Mavic 3 Pro drone combined with some key ground shots, made a terrific package of key photos for the investor.

Sickingenstraße 70-71, Berlin - Ground and Aerial Photography

Probably one of the biggest properties that I ever photographed, this massive building, the Sickingenstraße 70-71, located not too far from central Berlin.

It just can’t get unnoticed whilst passing by, it is gigantic, from the air, you can actually realise how great it is. Shots like those are absolutely key to present the property to potential buyers anywhere in the world, hence the request from my client to not only photograph it from the ground but also from above.

Real Estate Video - Noble Harris - 61 Queen Street

Another nice short promotional video for Noble Harris, this time the property was 61 Queen Street, which you can watch the video below. I’ve also got some nice photos to complete the marketing material. Happy client, happy days!

Real Estate Video - Noble Harris - Burdett House 15-16 Buckingham Street

Together with a good selection of photos, a short promotional video is becoming a key tool for commercial estate agencies. Here is the photos and a nice short promotional video that I produced for Noble Harris about Burdett House 15-16 Buckingham Street. They loved the results.

Harness the Power of Photos and Videos: Case Study - One Dean Street

In the realm of real estate, captivating potential buyers or renters at the very first glance is crucial. This principle was fully embraced in a project I recently executed for BNP Paribas Real Estate - the promotion of One Dean Street, a state-of-the-art building located in one of the most trendy parts of London, Soho.

High-quality photographs have long been a staple of real estate marketing, beautifully capturing the static features of properties. For One Dean Street, the brochure, designed by Sutton Young, was fully composed with my photographs, which provided striking visuals of the property's unique features and architectural brilliance. You can check the brochure by clicking on the button below.

However, for this project, we took the marketing strategy a step further by integrating dynamic video content, adding a new dimension to the property showcase. A well-produced video offers a virtual walkthrough that creates a fluid sense of space, layout, and scale that static images alone may not convey fully. The promotional video for One Dean Street did just that, bringing the property to life and making prospective buyers feel as if they are right there, exploring their potential new office space.

The powerful combination of photos and videos not only offers a more holistic view of the property but also enhances their individual strengths. While photographs grab immediate attention with striking visuals, videos sustain that interest, providing an immersive experience that static images alone cannot.

Moreover, the storytelling power of videos perfectly complements the snapshots provided by photographs. By using videos, real estate agents can highlight the lifestyle and unique features of the property, creating an emotional connection that often leads to quicker decisions and higher satisfaction rates.

The shareability of photos and videos across various digital platforms also enhances your property's visibility, leading to a wider reach and increasing chances of quicker transactions. This combination also improves your agency's digital footprint and SEO performance, setting you apart from competitors who rely on traditional methods.

Investing in this powerful blend of photos and videos may indeed require a higher upfront cost compared to relying on photos alone, but the potential returns are well worth it. More engagements, quicker sales, higher prices, and heightened client satisfaction all contribute to a rewarding return on investment. As demonstrated by the successful promotion of One Dean Street, blending high-quality photographs and engaging videos can truly revolutionize your real estate marketing strategy.

Capturing the Grandeur: An Insight into Warehouse Interior Photography

As a seasoned photographer, there's a certain allure to shooting vast environments, particularly warehouse interiors—a delightful niche of industrial photography. These spaces, with their striking scale and complexity, offer a unique challenge that is incredibly rewarding to tackle.

Photographing the interiors of warehouses is an exploration of grandeur. These vast expanses often span hundreds of thousands of square feet, filled with towering racks and buzzing with the activity of forklifts. Capturing such scale requires specialized tools and techniques, such as a medium format camera paired with top-tier tilt-shift lenses. This combination produces crystal clear images with flawless straight lines, effectively capturing the awe-inspiring scale and depth of these industrial behemoths.

Beyond the physical dimensions, warehouse photography is about translating energy into visuals. By using slower shutter speeds, I'm able to slightly blur the movement of forklifts darting down the aisles. This technique imbues the static images with a sense of dynamism and action, encapsulating the hive of activity that is a warehouse in full operation.

In essence, the art of warehouse interior photography is not merely about documenting a space. It's about capturing the very essence of the industrial world—the scale, the dynamics, and the raw energy—and communicating it through vivid, high-quality images.

Aerial Photography and Promotional Video: Discover the Beauty of Industrial Parks and Logistic Centers

As an architectural photographer specializing in aerial imagery, I have had the privilege of capturing the breathtaking essence of industrial parks and logistic centers from above. These vast landscapes, often overlooked in their grandeur, are a testament to the intricate workings of global commerce. Today, I am excited to share not only my captivating aerial photographs but also a compelling promotional video that further showcases the remarkable beauty and significance of these industrial spaces.

Numbers can be impressive when it comes to massive warehouses, capable of accommodating at least 10 football pitches. However, it is the aerial perspective that truly unveils the full potential of these industrial marvels. With each photograph, I strive to capture the scale, functionality, and aesthetic appeal of these logistical powerhouses. The images themselves speak volumes, painting a vivid picture of the vastness and intricacy that lies within these industrial parks.

To complement the stunning aerial photography, I have also produced a promotional video that brings the industrial parks and logistic centers to life. Through expertly captured footage, this video immerses viewers in the heart of these bustling spaces, providing an up-close and dynamic visual experience. From the efficient movement of goods to the impressive infrastructure that supports it all, the video captures the essence of these industrial environments in a way that static images cannot.

Every frame of the video is carefully crafted to convey the significance and complexity of these industrial spaces. Smooth transitions, striking visuals, and engaging sequences draw viewers into a captivating journey above the logistic centers and industrial parks. Informative text overlays and a compelling voiceover provide insights into the scale, efficiency, and importance of these spaces, creating a cohesive narrative that educates and inspires.

With the combination of aerial photography and the promotional video, you can truly grasp the magnitude and beauty of these industrial landscapes. Whether you are a professional in the industry or simply curious about the inner workings of global logistics, this visual experience will leave you in awe of the intricate systems and impressive structures that drive international trade.

Immerse yourself in the world of industrial parks and logistic centers, and let the images and video ignite your curiosity and appreciation for these remarkable spaces. Should you have any inquiries or wish to discuss a project related to industrial photography, please don't hesitate to reach out. Together, let's celebrate the artistry and significance of industrial parks and logistic centers from a whole new perspective.

For more aerial photos of industrial parks, please visit my portfolio at https://www.joasphotographer.com/industrial-parks-aerial-photography

Photo Retouch - 6 St Cross Street using a 9 meters high mast.

Digital photography offers incredible flexibility, allowing us to remove unwanted elements from photos and enhance the overall look of the image. In this example, we took a photo of 6 St Cross Street in Leather Lane (Hatton Garden) and digitally removed all the stalls from the street market, as well as replaced the sky to add a touch of drama. The result is a splendid image that delighted our client. We captured this unique perspective using a 9-meter-high mast, providing a truly captivating view of the property.

Trinity Trading Estate from above

There is absolutely no better way to show a large asset like a trading or industrial estate than using aerial photographs, which can be done using an helicopter or a drone, depends of the airspace restriction and wind conditions. The results are always very pleasant and worth it every penny. The property below is the Trinity Trading Estate, located in Sittingbourne, owned by ARAX Properties.

CGI Tower - 17 Place des Reflets, Courbevoie, Paris

Recent commission by Arax Properties, an independent and established real estate operating partner targeting the UK, Germany and France. This time, the commission was to capture a hero external photograph of the CGI Tower in La Defence, Paris. The building is beautiful and quite tall, the space to go further back and frame it was very short, the image below was only possible using a very special gear combination, the medium format Fuji GFX50S with the Canon TS-E 17mm F/4.0, which once attached to the GFX body, it becomes 12mm TS-E, giving an extraordinary focal distance and tilt/shift adjustments. The final image is a combination of multiple images captured in a space of 3 hours. Of course, I could not resist to also get somem detail shots. Check below!

CGI Building - Paris ©JSP.jpg

Westside, Hemel Hempstead - Drone Photography

There is no better way to show the real dimensions of a property than using aerial photography, either using an helicopter or a drone. Not all the time a drone can be used due to the local air space restrictions, but when it is possible, it becomes a very affordable way to capture a project, a property or just a piece of land from a very interesting perspective.