Joás Souza is a highly regarded figure in the architectural and aerial photography space, known for his fresh aesthetic and reliable delivery of projects. With a unique brand of high-quality creativity, leading-edge technical knowledge, inexhaustible resourcefulness, and an energetic enthusiasm, Joás understands the importance of a great brief and enjoys the collaborative process with his clients to establish the right direction for the diverse range of projects he works on.

Joás' formidable pedigree is drawn from the discipline and rigour he learned at home. His father is one of Brazil’s best-loved and most widely praised aerial and industrial photographers, while his mother is a well-established architect. Growing up surrounded by prints and plans, Joás was drawn into familial conversations about form, function, beauty, and utility from a young age. Assisting his father throughout his teenage years, Joás ultimately developed an appetite for shooting architecture and interiors, a passion that drew him to explore the world’s most exciting urban playgrounds and relocate to London, where he enjoys full-time residency.

Shortly after his arrival in London, Joás was snapped up by a prestigious property marketing design studio, where he honed his techniques and workflow as an in-house photographer. The experience provided an insider’s view into working with brand-led design teams, instilling the awareness that his imagery played a pivotal role within the bigger picture and defined the need for his work to complement the overall story. Joás quickly became instrumental in cementing photography as one of the key USPs in the studio, consistently and effectively delivering projects to extremely tight deadlines.

Since going freelance in 2012, Joás has furthered his mission to honour the extraordinary through his work. He reveals the sublime achievements of those who conceive and create ambitious works of art, the architects and artisans who together manifest great structures of steel, stone, and glass. Joás is a tireless perfectionist who drives every aspect of his approach, involving exhaustive homework, multiple site visits to see how the changing light interplays with the space, and a willing resourcefulness to climb, explore, and find new angles that others overlook.

Combining his knowledge of physical light with an obsessive understanding of the tools of his trade, Joás quickly assesses the parameters of the shoot and captures the required shots with perfect timing. Trained in the strict analogue tradition of film, he holds himself to exacting standards at the outset of each project. This means reading the space properly, finding the composition while in situ, and using only the most minor post-production techniques later.

Joás' incredibly crisp and powerful signature style has caught the eye of businesses and brands who trade on the same kind of premise: that details matter, whether in commercial or residential markets. His is a kind of proud perfection that captures the essence of a breathtaking structure and translates it into an image. Joas has photographed a multitude of iconic structures, including Madame Tussauds, the Barbican, and La Défense in Paris, but can just as easily train his eye on more intimate projects.

Notable clients include Rogers Stirk Harbour + Partners, Aberdeen Standard, Candy & Candy, Maybourne Hotel Group, Sutton Young, BNP Paribas Real Estate, Bedford Estates, and Prestbury Investment Holdings. His work has been featured in publications such as Digital SLR Magazine, Photography Monthly Magazine, Professional Photographer Magazine, London Property Magazine, Digital Photographer Magazine, and Fotografe Melhor Magazine.

In addition to his commercial work, Joás keeps himself busy with a multitude of personal photography projects and parallel businesses, such as his personal image bank, the London Stock Photos and his fine art printing studio, the Image Print Centre. When he’s not behind the lens, you'll find Joás enjoying every spare minute with his two beautiful daughters, playing and teaching them how to be better human beings.

A few years ago, he was named one to watch by US Adorama, you can learn more about Joas Souza here https://youtu.be/IIRR0YSfaF8